Trusted voices, measurable collaborations

Told by a trusted voice and clearly labeled as an ad

Influencer partnerships tell your brand’s story in the voice of someone an audience already follows. Choosing the right creator and disclosing ads transparently are preconditions for that trust.

What influencer marketing is

Influencer marketing is a commercial partnership with content creators who have built a following around a particular topic on social media. It can take different forms: product videos, try-on or trial content, event posts or discount codes. Its effect comes from the creator’s relationship with their audience and the natural tone of the content.

Creators are usually grouped by audience size. Micro creators reach narrow but engaged communities, macro creators reach broad audiences and celebrities bring high recognition. UGC creators, on the other hand, produce content for the brand to use in its own ads rather than posting it on their own accounts. Which one fits depends on your goal and on audience fit.

In Türkiye, this field is framed by the Ministry of Trade’s influencer guideline: a post that involves a commercial partnership must be clearly identified as an ad.

What it delivers

• Drawing on audience trust

  Followers receive a recommendation from someone they like differently from a classic ad. When a well-chosen creator presents the product through their own experience, the message becomes easier to understand; that effect holds only with genuine use and transparency.

• Access to niche communities

  In areas such as parenting, gaming, sports, food or technology, micro creators bring together communities that are hard to isolate with ad targeting. Small but relevant audiences often produce more meaningful engagement.

• Reusable content

  When usage rights are set out in the contract, creator content can be used in the brand’s own social ads, product pages and emails. A single production then creates value across more than one channel.

• Creative variety

  Each creator presents the same product in their own style. Different angles and ways of telling the story show which message resonates with which audience and bring new ideas into brand communication.

Which businesses it suits

Products and services that can be explained through experience benefit most from influencer partnerships. Brands ready to build long-term relationships get steadier results than with one-off posts.

• Cosmetics, fashion and lifestyle

  The look and feel of the product come across easily in content. Try-ons, comparisons and outfit content are natural formats for these categories.

• Food, drink and venues

  Businesses such as restaurants, cafés and hotels can reach potential customers in the city directly through visit content from local creators.

• Apps and digital products

  Creator content that shows the product in use through a screen recording or short video can make the decision to download or try it easier.

• Brands launching something new

  To make a new product visible in several communities at once during its first days, simultaneous partnerships with multiple micro creators can be planned.

How a partnership runs

• Creator selection

  Follower count is not a criterion on its own. Audience location and age distribution, the authenticity of engagement, past partnerships, content tone and fit with brand values are reviewed together, and suspicious follower spikes are ruled out.

• Brief and contract

  Key messages, phrases to avoid, delivery dates, usage rights and fees are clarified. How the ad disclosure will be made is spelled out in the contract, and the creator is given creative room.

• Content approval and publishing

  Draft content is checked from a brand and regulatory perspective before it goes live. The post is published with clear tags such as #reklam (ad) or #işbirliği (collaboration) and the platform’s paid partnership label.

• Verification and review

  It is verified that the post went live as planned, and statistics are obtained from the creator as screenshots or shared data. Code, link and engagement data feed into the decision on the next partnership.

How it’s measured

Reach and engagement data for influencer content mostly stays in the creator’s account, and the brand sees it only when the creator shares it. That is why which statistics will be shared, by what date and in what form should be agreed at the start of the partnership.

To see the effect on sales, creator-specific discount codes, trackable links or dedicated landing pages are used. For awareness-focused work, changes in branded search and social media mentions during the campaign are tracked as a qualitative indicator.

Metrics we track: Reach · Engagement rate · Saves · Link clicks · Code redemptions · Cost per content

Status on AdSport

On the influencer side, creator pre-registration is open today. The task flow and controls that will run a partnership end to end are on the roadmap.

Let’s plan your creator partnership

Tell us about your product and target audience, and together we will assess the right creator profile and partnership format.