An AI team on your brief

Not a single AI a team that works together

Specialist roles, each focused on its own job, are being designed to work on the same brief. Recommendations come with their reasoning; approval and the final decision always stay with you.

How it differs from a chatbot

A general-purpose chat tool answers every question from the same point of view. Advertising, however, needs different kinds of expertise working together: the people who set strategy, allocate budget, choose keywords, write copy and read results each ask different questions.

AdSport’s AI marketing team is modeled on that division of labor. Each role has a defined task, inputs and outputs, and all of them draw on the same brief and the same definition of goal and budget. One role’s recommendation can become another’s input, but none of them makes decisions for you.

The team is on the roadmap and will open in stages. This page explains how the roles will work and which controls will limit them.

Why work with roles

• Each topic from its own specialist

  The Marketing Strategist covers goals and positioning, the Media Planner handles budget allocation, and the Search Ads Specialist and Paid Social Specialist set up the channels. Each recommendation comes from the relevant role’s perspective, with its reasoning.

• Consistent creative and messaging

  The Creative Strategist sets the direction of the message, the Copywriter prepares copy that fits that direction, and the Brand Guardian checks for consistency with your brand voice, banned phrases and regulatory rules.

• An audience and competitor view

  The Audience Analyst defines the target audience by needs, region and platform habits. The Competitor Researcher looks at advertising density and message overlap in your industry, and the plan takes shape around this information.

• Continuity and traceability

  The Performance Analyst reads results and suggests improvements. The system is being designed to keep a record of which role recommended what, the reasoning behind it and what you approved.

Who it’s for

Intended for businesses that want to handle work requiring specialist skills without building a full in-house marketing team, or to lighten the load on the team they already have.

• Small and midsize businesses

  Where marketing is run by one person or the owner, the roles take on the preparation work for plans, copy and analysis, while the decisions remain yours.

• In-house marketing teams

  Existing teams can hand repetitive preparation work over to the roles and spend more time on strategy and approval steps.

• Agencies

  Agencies can quickly turn client briefs into a first draft plan and copy options, then refine them with their own expertise.

• Regulated industries

  In tightly regulated fields such as healthcare, education or finance, the Brand Guardian role makes a pre-publication compliance check a mandatory step in the process.

How the team will work

• A shared brief

  Every role reads the same brief: goal, budget, region, period, brand information and limits. That way each role works from the same assumptions instead of producing disconnected recommendations.

• Role-based recommendations

  Strategy, the plan, channel setup, audience definition, a competitor summary and copy options are prepared by the relevant roles. Each recommendation comes with reasoning that states which information it is based on.

• A controlled tool gateway

  The roles’ access to ad accounts and external services will pass through a single tool gateway. The gateway checks the cost and permissions of every action, and nothing that exceeds a defined limit is carried out.

• Human approval

  Every step with consequences, such as going live, changing a budget or using a creative, waits for your approval. You can edit recommendations, reject them or ask for them to be prepared again.

How the team’s contribution is tracked

In the end, the roles’ work is measured by campaign results. The Performance Analyst uses the same metric definitions across all channels, so you can compare what changed after a recommendation was put into practice.

Alongside the results, the process is tracked as well: you can see which recommendations were accepted or rejected and how long approval steps took. These records help you judge how well the roles fit your business.

Metrics we track: Spend · Leads · Conversions · CPA · ROAS · CTR · Approved recommendations

Status on AdSport

The AI roles have not opened yet. The organization, team, permission and security foundation the roles will work on is live on the platform today.

See how the team will work

In a demo, we’ll show how the roles would divide the work on your brief and where the approval steps sit.