Reach customers the moment they search

Showing up where people look starts with reading intent

A search ad answers someone at the very moment they type their need. When keywords, match types, bids, ad copy and landing page serve the same intent, the budget works efficiently.

The logic of search advertising

Search ads are the ads that appear on the results page of Google Ads, Microsoft Advertising and Yandex in response to the query a user types. The advertiser decides which keywords to appear for, how much to bid on them and which page to send people who click.

The strength of this channel comes from the fact that demand already exists. Someone who types “dental clinic in Kadıköy” or “accounting software” is describing a need in their own words. Search intent is high, but volume is limited to what people actually search for, and cost per click can rise on highly competitive keywords.

In Türkiye, most searches happen on Google; Microsoft and Yandex offer complementary reach among certain audiences and on desktop.

What it delivers

• High-intent traffic

  The ad appears only when a relevant search is made. Because the user is already looking for a product, service or solution, the chance of a lead or sale after the click is generally higher than in passive impression-based channels.

• Fine-grained control

  Keyword-level bids, hour and day scheduling, and location and device settings let you manage in detail where the budget goes. Negative keywords keep you out of irrelevant searches from the start.

• Learning your customers’ language

  The search terms report shows how people describe their needs in their own words. That insight is a valuable source for improving ad copy, site content and the way you present your products.

• Alignment with organic search

  Search ads give you visibility for keywords where you are not yet strong in organic results. Seeing which keywords deliver results also guides long-term content and SEO priorities.

Which businesses it suits

Any product or service people type into a search engine when they need it suits this channel. What makes the difference is offering the right proposition for the searched keyword and being able to handle the incoming demand.

• Urgent-need services

  For services where users want a solution right away, such as locksmiths, repair technicians, movers and maintenance, a search ad is often the first point of contact.

• B2B and software

  For business services where decision-makers research solutions, appearing in problem and category searches is a direct way to collect qualified leads.

• Local businesses

  For searches that include a city or district name, location targeting sends nearby customers to the business through a phone call or directions.

• E-commerce with a catalog

  For searches by product name, shopping ads and text ads work together to show price and product information directly on the results page.

How it’s set up

• Keyword research

  Searches focused on products, services, problems and competitors are listed. The intent behind each group is separated: users seeking information, comparing options or ready to buy each need a different message and a different page.

• Account structure and match types

  Keywords are split into tight ad groups that share the same intent. Exact, phrase and broad match types are chosen deliberately, and a negative keyword list is prepared from the very start.

• Ad copy and landing page

  The ad copy reflects the searched keyword and a concrete offer. The landing page delivers on the same promise above the fold, loads fast and offers one clear action; any mismatch hurts both cost and conversion.

• Bidding and optimization

  You start with controlled bids until enough conversion data builds up, then can move to automated bidding strategies. Search terms are reviewed regularly, and irrelevant queries that drain the budget are added as negatives.

How it’s measured

Search advertising is one of the most directly measurable channels: impressions, clicks, cost and conversions are tracked at keyword level. But if conversions are not defined correctly, the data misleads. Form submissions, phone calls and purchases should be defined as separate events, and duplicate records should be filtered out.

Impression share shows how much demand you are missing on competitive keywords. Where sales close over the phone or in store, the real return cannot be understood until the outcome of each lead is matched against CRM or sales records.

Metrics we track: Impression share · CTR · CPC · Quality Score · Conversion rate · CPA · ROAS

Status on AdSport

Search ads are among the first channels planned for connection on AdSport. We state plainly which parts are live today and which are on the roadmap.

Let’s read your search demand together

Share your industry and target region, and we will discuss how much weight search ads should carry in your plan and what the first steps are.