Be seen around town, every day

Seen in the flow of the city right location, right scale

Outdoor advertising shows your brand at large scale on the streets and junctions people pass every day. Location, visibility and a simple message make the difference.

What outdoor advertising is

Outdoor advertising covers fixed or moving ad surfaces in public spaces. Large panels such as billboards and megalights, illuminated street-level faces such as CLPs (city light posters) and pole-mounted panels, bus shelters, LED screens, building wraps, totems and mobile billboards on vehicles all belong to this family.

This channel chooses a place, not an audience. A driver passing a junction, a pedestrian walking down a street or a visitor at a mall entrance sees the ad without seeking it out. There is no way to close or skip the message, which makes outdoor a strong tool for awareness and local presence.

On the other hand, the ad is seen within seconds, often on the move. A short headline, large and legible typography, a clear visual and an easy-to-remember call to action decide the outcome.

What it delivers

• Visibility that cannot be skipped

  Outdoor ads do not sit in a space that can be scrolled past or blocked. As part of the city’s physical fabric, they are seen again and again by everyone who uses a particular route.

• Location-based strategy

  Panels near a store can help people find it; faces around competitor locations create a chance for comparison. Location choice makes it possible to connect directly with a business’s physical presence.

• Scale and brand perception

  Large-format panels and building wraps leave a strong impression of the brand’s substance. Being visible in the city during a launch also supports the messages running in other channels.

• Interplay with other channels

  A brand seen outdoors feels familiar later in search or on social media. A consistent visual language increases memorability across channels and can support the effect of digital campaigns.

Which businesses it suits

Outdoor suits businesses tied to a physical location and brands aiming for broad awareness. It can be set up at different scales depending on the number of locations and the campaign length.

• Retail and shopping malls

  For driving store traffic, openings and seasonal campaigns, faces on routes near the store can get a direct response.

• Real estate projects

  Panels around the project site and on the city’s main arteries are often used to direct people to the sales office and build project awareness.

• National brand launches

  A new product or campaign can create a quick wave of awareness with large-format faces running simultaneously in several cities.

• Municipalities and events

  Festivals, concerts and public announcements can use street-level faces such as bus shelters and CLPs to reach a broad audience across the city.

How it’s planned

• Location analysis

  The routes where your target audience lives, works and travels are identified. Each face’s traffic direction, viewing angle, distance, lighting and surrounding ads are reviewed on site or through photos.

• Format and duration selection

  Large-format, street-level or LED faces are chosen depending on the type of message. Campaign length and the number of faces are balanced against the targeted repetition and the budget.

• Design and permits

  The visual is simplified so it can be read from a distance in a few seconds. For building wraps and special builds, municipal permits, safety requirements and the installation schedule are confirmed in advance.

• Installation and monitoring

  After printing and installation, photo confirmation is obtained for each face. Throughout the campaign, faces are checked for damage, lighting faults or obstructed views, and measurement signals are tracked.

How it’s measured

There are no clicks outdoors, and how many people actually saw a panel cannot be measured precisely. Visibility estimates based on traffic density and pedestrian flow give direction, but they are model-based and should be read alongside qualitative assessment.

To track the effect, a QR code, short web address or campaign code can be added to the panel. Comparing branded search, store visits and demand in the districts where the campaign runs with similar areas where it does not gives an idea of the regional effect.

Metrics we track: Face count · Estimated visibility · QR scans · Code redemptions · Regional lift · Store visits

Status on AdSport

Outdoor is one of the channels AdSport aims to bring into one plan over the long term. Inventory and booking will open with media partners; they are not on the platform today.

Let’s plan your visibility in the city

Share your target cities and campaign period, and we will discuss outdoor’s role in your plan and how to measure it.