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Your budget, your limits

Daily and monthly caps, approval thresholds and an emergency stop keep spending under control at all times.

  • Daily and monthly caps
  • Approval thresholds
  • One-click emergency stop

The emergency stop is live today; budget rules are on the roadmap.

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Text version: 2026-10-04-taslak

Spending never exceeds the cap

Daily spend stops as it nears the cap; going over requires your approval.

Sample view
Sample 30-day spend: the daily cap and the days that reached it.

What budget control delivers

Predictable spendingRoadmap

No end-of-month surprises.

Approval thresholdRoadmap

Major changes need your approval.

AdSport dashboard overview screenReal dashboard screen

Emergency stop

All delivery stops with one click.

Audit trailRoadmap

See who changed what.

How it’s set up

  1. Step 1

    CapsRoadmap

    Daily and monthly limits.

  2. Step 2

    ThresholdsRoadmap

    Changes that require approval.

  3. Step 3

    MonitoringRoadmap

    Spend is tracked against the cap.

  4. Step 4

    Intervention

    Emergency stop when needed.

Frequently asked questions

  • Can the AI go over the budget I set?

    No. Once the budget rules engine opens, the AI will only be able to make recommendations; no increase will be possible above the daily and monthly caps you define. Every change above the threshold is also being designed to wait for your approval.

  • What exactly does the emergency stop do?

    The emergency stop is a button that lets you halt campaigns in one step from the dashboard, and it is live today. As ad account connections open in stages, it is designed to cover campaigns in all connected channels.

  • How should I set the approval threshold?

    The threshold depends on your business’s appetite for risk and its approval structure. Pre-authorizing small adjustments saves time, while tying critical amounts to approval preserves control. Once the rules open, you will be able to update the threshold whenever you like.

  • Do the rules replace the limits in channel dashboards?

    No, they complement them. Ad platforms’ own budget settings remain in effect. AdSport’s rules add an overarching framework that covers all channels, so total spend stays under one cap even when each channel has its own limits.

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More detailsFull details and current status

The AI recommends you set the limits

Budget changes are being designed to stay within the rules you set. Every change above your threshold waits for approval, and the emergency stop button is in the dashboard today.

Why control comes first in automation

Budget optimization means shifting spend toward the channels and periods that deliver better results. Handing this work to AI can save time, but automation without clear limits can also lead to spending a business cannot afford.

On AdSport, the principle is clear: the AI can recommend budget changes but cannot go beyond the limits you define. No increase is made above the cap your business allows, and every change above the threshold you set waits for human approval.

Some of these rules are on the roadmap. The safeguard that is live today is the emergency stop: you can halt all campaigns in one step from the dashboard.

What budget rules provide

  • Daily and monthly caps

    You set daily and monthly upper limits for total spend. No recommendation or automated action can go above these caps, so you can allocate budget with your cash flow in mind.

  • Maximum change rate

    You decide by how much a channel’s budget can rise or fall in a single step. This prevents sudden, large shifts and keeps changes gradual and traceable.

  • Approval threshold

    Small adjustments below the amount you set can be applied under authority you have granted in advance. Every change above the threshold is sent to you with its reasoning and is not applied until you approve it.

  • Emergency stop

    When you spot a problem, you can halt campaigns with a single button in the dashboard. The emergency stop is live today and is designed to cover all connected channels as ad account connections open.

Who it’s for

Designed for businesses that need to watch their budget closely and want to benefit from automation without handing over spending decisions entirely.

  • Businesses with fixed budgets

    Businesses whose monthly ad budget is set in advance and must not be exceeded can safeguard their spending with cap rules.

  • Multichannel campaigns

    Brands spending on many channels at once can set limits on the total rather than per channel, so the budget doesn’t scatter.

  • Organizations with approval chains

    Organizations where spending decisions must be approved by specific people can set the approval threshold to match their own authority structure.

  • Agencies and their clients

    Where budget changes proposed by an agency need to be seen and approved by the client, the rules provide a transparent framework.

How budget rules will work

  • Define your limits

    You set the daily and monthly caps, the maximum change rate for a single step and the approval threshold. You will be able to define these rules separately for each brand or campaign.

  • The AI prepares a recommendation

    Based on performance data, it calculates which channels could receive more budget and which less. The recommendation comes with reasoning that explains the metrics it relies on and its expected effect.

  • Rule check

    Every recommendation is compared with the rules before it is applied. A recommendation that exceeds the cap is rejected, one that exceeds the change rate is pulled back to the limit and one above the threshold is sent to you for approval.

  • Approval and record

    The change you approve is applied, and who made it, when and on what grounds is recorded. You can halt all campaigns with the emergency stop at any time.

How the budget is tracked

The key indicator of budget control is the gap between planned and actual spend. How close you are to the daily and monthly caps and how quickly each channel is using up its budget will be tracked on one screen.

The impact of changes is measured as well. After a budget shift, ratios such as CPA and ROAS are tracked to see how they changed, so over time it becomes clear which recommendations actually help your business.

Metrics we track: Daily spend · Monthly spend · Cap usage · CPA · ROAS · Pending approval

Status on AdSport

The emergency stop is available in the dashboard today. The budget rules engine covering daily and monthly caps, change rate and approval threshold is on the roadmap.

  • Emergency stop

    The dashboard has an emergency stop button for halting campaigns in one step; you can use it the moment you notice a problem.

    Live

  • Roles and permissions

    You can invite team members and assign roles to decide who can carry out which actions.

    Live

  • Daily and monthly caps

    Cap rules that limit total spend at the daily and monthly level will open together with the budget rules engine.

    Roadmap

  • Change rate and approval threshold

    Rules for the maximum change allowed in a single step and for human approval of changes above the threshold are on the roadmap.

    Roadmap

Live: available today at app.adsport.com.tr. Roadmap: in development, not yet available.

Let’s set your budget limits

In a demo, we’ll show the emergency stop and how the budget rules on our roadmap will work with your budget structure.