It starts with a brief and ends with one report.
You describe your goal and budget once; research, planning, creative, launch and measurement all build on that definition. At every critical step, the approval is yours.
The AdSport workflow has eight steps, and all of them are tied to the same brief. That way, the findings of the market research feed the audience, the audience feeds the media plan, and the media plan feeds creative and reporting directly. The aim is a process built on a single goal instead of starting over for each channel.
This workflow is opening in the platform gradually. Today, the account, brand, team and security infrastructure is live; most of the steps below are on the roadmap, and each will be announced in the platform when it opens. This page describes how they will work once available.
1. Brief
Everything starts with plain text: you describe what you want, your budget, your region and your constraints in your own words. A sentence such as “We’re looking for dental implant patients in Istanbul. Our monthly ad budget is ₺300,000.” is enough to get started (this is just an example). Any missing information is completed with short questions before planning begins. The clearer the brief, the clearer the reasoning behind the recommendations in the following steps.
- Goal and monthly budget
- City or region
- Channels and phrases to avoid
- Campaign period
2. AI market research
Once the brief is clear, the competitor researcher and strategist roles examine the industry: which messages competitors use, ad density across channels, search trends and the general level of channel costs. The aim is a plan based on observation rather than guesswork. The findings are presented to you as a summary and used as reasoning in the following steps. You can always see which source led to which conclusion.
- Competitor messages and visibility
- Ad density by channel
- Search trends
- A reasoned summary of observations
3. Audience
The audience analyst uses the research findings to define who to reach: need, city, age range, platforms used, active hours and the types of content people engage with. Instead of one broad audience, several meaningful segments are suggested. How each segment will be reached, through which channel and with which message, carries over into the media plan. That way, there is no gap between the audience definition, the plan and the creative.
- Need and intent
- Region and demographics
- Platform and time of day
- Messaging by segment
4. Media plan
The media planner suggests how the budget could be split across channels: search, social, video, influencers, local publishers and, where appropriate, traditional channels. The reason behind each line item is explained. The allocation is recalculated for every brief and does not come from a ready-made template. The plan is not final until you approve it, and you can change any line item. Changes are shown together with their effect on the total budget.
- Suggested budget by channel
- Reasoning for each line item
- Digital and traditional in one plan
- Final only with your approval
5. Creative production
The creative strategist and copywriter prepare ad copy and visual directions that fit the approved plan. The brand guardian role checks brand voice, logo and color use, banned phrases and the regulatory limits specific to your industry. Every piece of content arrives as a draft and needs approval from you or your team before it goes live. Your revision requests are handled on the same draft.
- Copy that fits each channel format
- Brand guideline checks
- Banned phrase checks
- Draft and approval flow
6. Launch
Campaigns you approve go live in the ad accounts you have connected. Ad account connections are on the roadmap; once they open, the Integrations page will show which capabilities of which provider can be used. In traditional channels, launch will run through bookings made with media partners. Nothing goes live without approval. Every campaign that goes live will be recorded together with the plan line item and approval it is linked to, so you can always trace what is running and why.
- Launch in connected accounts
- Provider status clearly visible
- No launch without approval
- One-step emergency stop
7. Optimization
Once campaigns are running, the performance analyst and channel specialist roles monitor results: CPA, ROAS, CTR, CPL and spend pace. For underperforming line items, changes to bids, budget split or creative are recommended. Recommendations stay within the budget limits you set; any change above the approval threshold waits for your approval before it is applied. The reason for each recommendation is visible in writing.
- Metric tracking by channel
- Reasoned change recommendations
- Bound by the budget cap
- Human approval above the threshold
8. Reporting
Results from every channel come together in one report using the same metric definitions: spend, impressions, reach, clicks, leads and conversions. That way, “What did each lira of my ad budget actually deliver?” can be answered for the whole budget rather than channel by channel. The report’s findings feed back into the next period’s brief and media plan, so each period is planned by learning from the last. The report is ready to share with your team and with management.
- Shared metric definitions
- Breakdown by channel and budget
- Period-over-period comparison
- Feedback into the next plan
You stay in control
Human approval
Media plans, creatives, launches and budget changes above the threshold are applied only with your approval or that of a team member you authorize. AI recommends; you decide. You define who holds approval rights through roles within your organization.
Budget limits
A rules engine is on the roadmap that will let you set daily and monthly spend caps, the maximum change allowed at once and an approval threshold. Recommendations will not be able to go beyond these limits. Limits will be definable separately per brand or campaign.
Emergency stop
The emergency stop button in the dashboard is live today. Once ad account connections open, it will be used to stop delivery across all channels in one step.
Audit trail
Alongside the planning and launch features, an audit trail is planned that records who recommended, approved or changed what, and when. That way, decisions can be traced back within your team and in agency–client relationships.
